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Thank You Optimizer for WooCommerce
By WP Plugin Premium
Lite · Free Pro · Premium

The purchase is complete. The customer journey isn’t.

Turn the WooCommerce order confirmation into a branded, useful page, and with Pro into a personalised post-purchase experience with coupons, offers and A/B tests.

[rating] on WordPress.org
✓ Built only for post-purchase✓ Guests and logged-in customers
Before and after

The most-viewed page after checkout, finally put to work.

Every customer sees the order confirmation. Most stores show a receipt. You can show a next step.

BeforeGeneric order confirmation
Order received
Thank you. Your order has been received.
Order number: 20431
Date: 28 September 2026
Total: €89.00
Payment method: iDEAL
Order details
ProductTotal
Merino crew sweater × 1€89.00
ShippingFree
Total€89.00
Billing address
Emma de Vries
Keizersgracht 1
Amsterdam
A receipt, and a dead end.
After · LiteBranded and useful
YOUR STORE
Thanks, Emma! Your order is being prepared.
We pack every order by hand. You’ll receive a tracking link as soon as it ships, usually within one working day.
Track your order
Create an account
Track orders and check out faster next time.
Create
Order #2043128 Sep
Merino crew sweater × 1€89.00
PaymentiDEAL
Follow usInstagramFacebookPinterest
Your brand, a clear message and a next step.
After · ProPersonalised and converting
YOUR STOREFirst order · NL
Welcome, Emma! Your first order is on its way.
NEXT ORDER
15% off for 30 days
EMMA15
Goes well with your sweater
Wool socks
€16.20
Care kit
€21.60
▶How to care for merino · 1:12
Get styling tips by emailJoin
The right offer and content for this customer and this order.
Thank You Optimizer for WooCommerce · Lite · Free

A better thank-you page in minutes, for free.

Get Lite Free →
  1. 1PurchaseThe customer places an order.
  2. 2Thank youYour branded confirmation page opens.
  3. 3Useful message + CTAA clear next step: track, create an account, follow.
ComponentsDrag to reorder
Heading
Thanks, {first_name}! Your order is being prepared.
Text
We pack every order by hand…
CTA button
Track your order → /my-account/orders
Account CTA
Shown to guests only
Order summary
Products, total and payment method
Social links
Instagram, Facebook, Pinterest
ALIGNMENT
LeftCenter
ACCENT
#2F5BD3

Your heading, your content, your call to action.

Set a custom heading and text, add a CTA button with its own URL, invite guests to create an account and link your social channels. Order the components and adjust the presentation to match your store.

  • Customize WooCommerce thank-you/order-confirmation experience
  • Custom heading
  • Custom text/content
  • CTA button
  • Custom CTA URL
  • Account creation/account CTA where applicable
  • Basic social links
  • Basic component ordering
  • Basic presentation controls
  • Guest and logged-in customer support
  • Modern WooCommerce compatibility
  • Classic order-confirmation compatibility where supported
Thank You Optimizer for WooCommerce Pro · Premium

A personalised post-purchase experience for every order.

Pro uses customer and order data to show the right coupon, offer or content, then measures what converts.

Get Pro
  1. 1
    Purchase
    The customer completes their order.
    #20431 · €89
  2. 2
    Customer and order data
    Products, value, country, payment and history.
    first order · NL
  3. 3
    Targeting rules
    Rules decide which campaign applies.
    first-time = true
  4. 4
    Personalised offer
    The right coupon, cross-sell or content is shown.
    15% next order
  5. 5
    Conversion
    The customer redeems, adds or signs up.
    coupon redeemed
  6. 6
    Analytics
    Results are attributed to the campaign.
    +€18.40
Conditional targetingPRO

Different orders, different thank-you pages.

Target by product, category, order value, payment method, shipping method, country and first-time or repeat customers.

First-time customer€42 · Netherlands · iDEAL
customer = first-timecountry = NL
Welcome page15% next-order coupon and newsletter sign-up
Repeat customer€118 · Category: Knitwear
customer = repeatcategory = Knitwear
Care and cross-sell pageCare kit offer, care video and referral campaign
High-value order€310 · Express shipping · Belgium
order value > €250shipping = Expresscountry = BE
VIP pagePersonal thank-you video and style guide download
ProductCategoryOrder valuePayment methodShipping methodCountryFirst-time vs repeat customer
Coupons and cross-sellsPRO

Bring customers back, and add to the order.

Give next-order coupons and run dynamic coupon campaigns. Show related products, cross-sells and post-purchase offers, and add referral, newsletter, video and download components.

  • Next-order coupons and dynamic coupon campaigns
  • Related products, cross-sells and post-purchase offers
  • Referral campaigns and newsletter components
  • Video and download components
  • Advanced dynamic tokens
Coupon campaign · Welcome backActive
Discount
15%
Valid for
30 days
Code
{first_name}15
Thanks {first_name}! Here’s {discount} off your next order over {min_amount}.
Post-purchase offer
Merino beanie
€29.00 €24.65 · today only
Add to my order
Cross-sells
Wool socksAdd
Care kitAdd
Referral campaign
Give €10, get €10 when a friend places their first order.
Copy link
AnalyticsPRO

See what your thank-you page earns.

Analytics and conversion attribution show which campaigns, offers and coupons lead to clicks, redemptions and revenue.

Post-purchase performanceLast 30 days ▾
Page views
3,412
CTA and offer clicks
824
Coupons redeemed
296
Attributed revenue
€18,940
CAMPAIGNVIEWSCONVERSIONREDEEMEDREVENUE
Welcome page
First-time customers
1,284 9.2% 118 €7,420
Knitwear care
Category: Knitwear
862 7.8% 67 €5,130
VIP page
Order value > €250
214 12.1% 26 €3,860
Default page
All other orders
1,052 4.4% 85 €2,530
Experiment · Coupon placement
Running 14 days · 50 / 50 split · 2,180 orders
97% confidence
Variant AControl
Coupon
Conversion6.1%
Variant BWinner
Coupon
Conversion7.4%
Variant B converts 21% better.Apply variant B
A/B testingPRO

Stop guessing what works after checkout.

Test layouts, offers, coupons and copy against each other. Run multiple layouts and campaigns, set up advanced experiments and keep the variant that converts best.

Everything in Lite, plus
Thank You Optimizer for WooCommerce Pro · Premium
Get Pro
  • Next-order coupons
  • Dynamic coupon campaigns
  • Related products
  • Cross-sells
  • Post-purchase offers
  • Referral campaigns
  • Newsletter components
  • Video components
  • Download components
  • Advanced dynamic tokens
  • Conditional content
  • Product targeting
  • Category targeting
  • Order-value targeting
  • Payment-method targeting
  • Shipping-method targeting
  • Country targeting
  • First-time vs repeat customer targeting
  • Multiple layouts/campaigns
  • Analytics
  • Conversion attribution
  • A/B testing
  • Advanced experiments
  • Commercial updates and support
Lite vs Pro

Branded with Lite. Personalised with Pro.

Lite vs Pro feature comparison for Thank You Optimizer for WooCommerce
FeatureLiteFreeProFrom €59 / year
Customize the thank-you/order-confirmation experience✓✓
Custom heading and text/content✓✓
CTA button with custom URL✓✓
Account creation/account CTA✓✓
Social linksBasic✓
Component ordering and presentation controlsBasic✓
Guest and logged-in customer support✓✓
Modern and classic order-confirmation compatibility✓✓
Next-order coupons and dynamic coupon campaigns—✓
Related products, cross-sells and post-purchase offers—✓
Referral campaigns—✓
Newsletter, video and download components—✓
Advanced dynamic tokens—✓
Conditional content and targeting—✓
Multiple layouts/campaigns—✓
Analytics and conversion attribution—✓
A/B testing and advanced experiments—✓
Commercial updates and support—✓
Get Lite FreeGet Pro
Pricing

Thank You Optimizer for WooCommerce Pro

Yearly licence with all Pro features, commercial updates and support.

Lite

A branded thank-you page
Free
Get Lite Free
  • Custom heading and content
  • CTA button and account CTA
  • Social links
  • Guests and logged-in customers

Pro · Single site

For one store
€59/ year
Get Pro
  • 1 website
  • All Pro features
  • Updates and support

Pro · Agency

For client websites
€249/ year
Get Pro
  • Unlimited websites
  • All Pro features
  • Priority support

Need more plugins? The Pro Bundle includes all six Pro plugins for €149 / year.

What happens after “thank you”

[rating] on WordPress.org
★★★★★Lite
“Our confirmation page used to be a plain receipt. Now it has our brand, a tracking button and an account invite. Set up in ten minutes.”
Nina Verhoeven
Owner, jewellery webshop
★★★★★Pro
“The next-order coupon for first-time customers is now our best-performing retention campaign, and the analytics show exactly what it earns.”
Sven Hoekstra
Marketing lead, outdoor store
★★★★★Pro
“We run A/B tests on the thank-you page for our clients. It’s one of the few places where every buyer sees your message.”
Daan Mulder
Lead developer, WooCommerce agency

Frequently asked questions

Can’t find your answer? Contact support or read the documentation.

Is the Lite version of Thank You Optimizer for WooCommerce really free?

Yes. Lite is available for free on WordPress.org and lets you customise the heading, content, CTA, account CTA, social links and component order.

Does it change my checkout?

No. The plugin focuses only on the post-purchase experience: the order-confirmation page customers see after placing an order.

Does it work with the block-based and the classic checkout?

Lite supports the modern WooCommerce order-confirmation experience, and the classic order-confirmation page where supported.

Does it work for guest orders?

Yes. Both guests and logged-in customers see your optimised thank-you page. Guests can be invited to create an account.

What can I target in Pro?

Pro can target by product, category, order value, payment method, shipping method, country and first-time vs repeat customers.

How are conversions measured?

Pro includes analytics and conversion attribution, so clicks, coupon redemptions and revenue are linked to the campaign or variant the customer saw.

Will I keep my settings when I upgrade to Pro?

Yes. Pro builds on Lite, so your existing thank-you page settings stay in place.

What happens when my Pro licence expires?

The plugin keeps working. You stop receiving commercial updates and support until you renew.

Make the moment after checkout count.

Start with a branded, useful thank-you page for free. Upgrade to Pro for personalised offers, coupons, analytics and A/B testing.